From:                                         craig@discoverweb.com.au

Sent:                                           Wednesday, 3 December 2025 10:54 AM

To:                                               craig@discoverweb.com.au

Subject:                                     TEST OUTLOOK Your Google Ads Report for November 2025 for Capital Smiles

Attachments:                          Capital Smiles - November 2025 Google Ads Report.pdf

 

Hi Caroline,

Please see attached report for the Capital Smiles Google Ads Campaign.

The following table shows some key KPI data for Google Ads ONLY. These KPIs will help to track visitor traffic resulting from Google Ads activities.

Metric

Value

Change

Clicks

156

-31.3%

Impressions

3,554

-30.2%

CTR

4.39%

-1.5%

Conversions

11

80.9%

Conv. rate

6.96%

163.2%

Avg. CPC

$9.86

47.1%

Cost

$1,537

1.1%

Either myself or Mitch would be happy to take you through the reports via Phone or Zoom session if you would like. Please let us know, and this can be arranged.

Thanks,