Hi Brad,

Please see attached report for the Inner West Optical Google Ads Campaign.

The following table shows some key KPI data for Google Ads ONLY. These KPIs will help to track visitor traffic resulting from Google Ads activities.

Metric

Value

Change

Clicks

141

-32.9%

Impressions

2,337

-13.9%

CTR

6.03%

-22.0%

Conversions

19

137.5%

Conv. rate

13.47%

253.7%

Avg. CPC

$4.79

67.1%

Cost

$674.72

12.2%

Either myself or Mitch would be happy to take you through the reports via Phone or Zoom session if you would like. Please let us know, and this can be arranged.

Thanks,