Hi Joan,

Please see attached report for the Sydney Coach Charter Google Ads Campaign.

The following table shows some key KPI data for Google Ads ONLY. These KPIs will help to track visitor traffic resulting from Google Ads activities.

Metric

Value

Change

Clicks

571

-12.3%

Impressions

5,273

-14.2%

CTR

10.8%

2.2%

Conversions

125

-16.0%

Conv. rate

21.91%

-4.3%

Avg. CPC

$6.76

-3.2%

Cost

$3,858

-15.1%

Either myself or Mitch would be happy to take you through the reports via Phone or Zoom session if you would like. Please let us know, and this can be arranged.

Thanks,