Hi Caroline,

Please see attached report for the Capital Smiles Google Ads Campaign.

The following table shows some key KPI data for Google Ads ONLY. These KPIs will help to track visitor traffic resulting from Google Ads activities.

Metric	Value	Change
Clicks	227	11.3%
Impressions	5,095	9.1%
CTR	4.46%	2.0%
Conversions	6	-45.5%
Conv. rate	2.64%	-51.0%
Avg. CPC	$6.70	16.7%
Cost	$1,521	29.9%

Either myself or Mitch would be happy to take you through the reports via Phone or Zoom session if you would like. Please let us know, and this can be arranged.

Thanks,