Hi Joan,

Please see attached report for the Sydney Coach Charter Google Ads Campaign.

The following table shows some key KPI data for Google Ads ONLY. These KPIs will help to track visitor traffic resulting from Google Ads activities.

Metric	Value	Change
Clicks	651	0.5%
Impressions	6,146	7.8%
CTR	10.6%	-6.8%
Conversions	146	-7.5%
Conv. rate	22.43%	-8.0%
Avg. CPC	$6.98	3.1%
Cost	$4,544	3.6%

Either myself or Mitch would be happy to take you through the reports via Phone or Zoom session if you would like. Please let us know, and this can be arranged.

Thanks,